LCMC Health System and Hospitals Honored By Louisiana Marketing Organization

Children’s Hospital, Touro, University Medical Center New Orleans and West Jefferson Medical Center and LCMC Health Recognized for Achievements in Marketing

New Orleans, LA – LCMC Health and its hospitals’ marketing teams, including Children’s Hospital, Touro, University Medical Center New Orleans and West Jefferson Medical Center, recently received awards for exceptional work in marketing, advertising and public relations.

Louisiana Society of Hospital PR and Marketing – Louisiana Hospital Association

This professional organization, made up of hospital and healthcare marketing and public relations personnel, hosted its annual Pelican Awards on Friday, November 9, honoring the top marketing campaigns and professionals in Louisiana. LCMC Health and hospitals received recognitions.

A highlight of the day was the presentation of a Golden Pelican Award to the President and CEO of University Medical Center, Bill Masterton, who received the prestigious President’s Award.

Awards presented to the system and hospitals include:

LCMC Health

  • Pelican Award (Direct Mail) – Mew Mover Direct Mail “House of Firsts” Campaign

Children’s Hospital

  • Pelican Award (Invitation) – Sugarplum Ball Invitation


  • Pelican Award (Brochure) – CCPI Primary Care Physician Recruitment Brochure
  • Pelican Award (External Events) – Pampered & Pink Women’s Health Celebration
  • Pelican Award (Television Advertising) – “Where Do Babies Come From?”
  • Pelican Award (Advertising Campaign) – “Where Do Babies Come From?”
  • Certificate of Merit (Billboard) – “Where Do Babies Come From?”

University Medical Center New Orleans

  • Pelican Award (Brochure) – Physician Business Planning Session
  • Pelican Award (Presentation) – Sonic Car Seat Program

West Jefferson Medical Center

  • Pelican Award (Email Marketing) – Heart Health Fair
  • Pelican Award (Graphic Design) – Too Much Mardi Gras Billboard
  • Certificate of Merit (Employee Relations Campaign) – Good Catch Program

Public Relations Society of America (PRSA), New Orleans Chapter

The world’s largest organization for public relations professionals, PRSA boasts nearly 32,000 professional and student members and more than 100 chapters. The New Orleans arm of the organization hosted its annual awards banquet on Wednesday, November 7. Below is a list of recognitions received by the system office and each hospital.

Award of Excellence:

Award of Excellence – LCMC Health

  • LCMC Health Employee and Medical Staff E-Newsletters
  • Grammy Gretchen Video

Award of Excellence – CHNOLA

  • Small World
  • Light up the season campaign

Award of Excellence – Touro

  • “Where Do Babies Come From” Campaign

Award of Excellence – UMC

  • UMC/Sonic Car Seat Program Video
  • UMC Mammography Campaign

Award of Excellence – WJMC

  • West Jefferson Medical Center Good Catch Program

Award of Merit:

Award of Merit – LCMC Health

  • LCMC Health – NRC Star Ratings and Reviews Implementation
  • Children’s Pediatrics Branding Campaign
  • “House of Firsts” New Mover Campaign
  • “Our Epic Journey”

Award of Merit – CHNOLA

  • Sugarplum Ball – Event
  • Sugarplum Ball – invitation
  • Sugarplum Ball – logo
  • “Breathing New Life” – Small World feature story

Award of Merit – Touro

  • Touro Pampered & Pink Women’s Health Celebration
  • “My Touro Doc” Series
  • “Amanda’s Cancer Journey” Video

Award of Merit – UMC

  • UMC Burn Center Grand Opening
  • UMC Physicians Business Planning Session Program Booklet

Award of Merit – WJMC

  • West Jefferson Heart Health Video