LCMC Health Hospitals Honored by National Healthcare Advertising Awards

FOR IMMEDIATE RELEASE
May 2, 2018

MEDIA CONTACT:
Mary Beth Romig
Marybeth.Haskins@LCMCHealth.org
504-896-2759


Twenty-four awards received by the system and facilities for advertising, 
public relations and digital campaigns

New Orleans, LA (May 2, 2018) – LCMC Health’s hospitals, including Children’s Hospital, Touro, University Medical Center (UMC) New Orleans and West Jefferson Medical Center, received 24 recognitions for exceptional work in advertising by the Healthcare Marketing Report’s 35th Annual Healthcare Advertising Awards.

The Healthcare Advertising Awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising award competition. This year, nearly 4,000 entries were received, with a national panel of judges reviewing every entry for execution, creativity, quality, consumer appeal and overall breakthrough advertising content.

Below is a list of recognitions received by LCMC Health and each hospital.

LCMC Health

  • Silver Award
    • Other – Get to Know Children’s Hospital of New Orleans
  • Certificate of Merit
    • Publication Internal – The Joint Commission Publication
    • Employee Communications Program – LCMC Health and Member Hospitals E-Newsletter Launch

Children’s Hospital

  • Gold Award
    • Children’s Hospital’s Sugar 2017 Plum Ball – Collateral: Casino Royale, A Night in Monte Carlo
  • Silver Award
    • Employee Communication Program – Small Talk, Employee E-Newsletter
    • Radio Series
  • Certificate of Merit
    • Publication Internal – Small World, Community Magazine

Touro

  • Silver Award
    • Professional Recruitment Program – Touro/Crescent City Physicians Recruitment Mailer
    • New Media – Touro Living Well Blog
  • Bronze Award
    • Magazine Advertising Series – Touro Family Birthing Center Series
    • Total Advertising Campaign Without TV – Touro Family Birthing Center Campaign
    • Outdoor – Touro Brand Ad Billboard
  • Certificate of Merit
    • Newspaper Advertising/Single – Touro Crescent “Brand Ad”, 165th Anniversary
    • Digital Video – Give NOLA Day Video
    • Special Video – “Granny Gretchen” Breast Cancer Awareness Video

University Medical Center New Orleans

  • Gold Award
    • Imprinted Materials – UMC Imprinted Materials
  • Silver Award
    • Logo Design – B-Well Logo Design
    • Total Advertising Campaign Without TV – Healthy Tomorrow Start Here
  • Bronze Award
    • Health Promotion Program – UMC YesMamm Mammography Campaign
    • Newsletter – UMC inTouch
  • Certificate of Merit
    • Other – The Partnership is Working fact sheet
    • Special Video – Sonic Seats Saves Lives
    • Social Media – UMC Does the Sean Payton

West Jefferson Medical Center

  • Certificate of Merit
    • Other – Ear, Nose & Throat Rack Card