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LCMC Health Introduces System-Wide Brand and New Logo

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LCMC Health Introduces System-Wide Brand and New Logo

The Healthcare system celebrates healthcare delivery with heart

LCMC Health, a leading healthcare system in New Orleans, is introducing a new, unified brand today. The new logo, design system, and other brand elements capture the extraordinary warmth, love, and hospitality that set LCMC Health’s compassionate care apart.

LCMC Health introduced the new logo and brand today as part of National Hospital Week, which celebrates hope and healing, and the hospitals, health systems, and people who support the health and well-being of their communities through dedication and care from the heart.

“We’re on a mission to provide extraordinary care for every person in New Orleans and to bring a little more heart and soul to healthcare along the way,” said Greg Feirn, CEO of LCMC Health, in reflecting on the new logo, which takes the shape of a heart. “Our new brand showcases how we’re different when it comes to caring for patients. It’s about standing out from the ordinary and going the extra mile to get and keep people healthy.”

LCMC Health was created in 2009 to better serve New Orleans’ healthcare needs. The system has since brought together five hospitals—Children’s Hospital New Orleans, New Orleans East Hospital, Touro, University Medical Center New Orleans, and West Jefferson Medical Center—each with its own unique history and commitment to serving the city. The system currently employs more than 9,200 people and continues to expand its network of practices across the region.

“Today, we’re continuing down a path that started in 2009, working alongside one another and combining forces to create the best possible healthcare resource for our community,” said Feirn. “As individuals, as teams, as hospitals, and clinics across our system we are proud to introduce a unified brand that stands for community, personalized and compassionate care, and the highest quality service for our patients.”

LCMC Health leaders spent the past two years listening and learning from employees and patients to better understand what matters to them and to the communities the system serves, and what makes it unique. These conversations led to the creation of a new culture and brand that emphasize the system’s commitment to going above and beyond in caring for people.

All hospitals will keep their legacy names to honor their unique roles in caring for New Orleans. The individual hospital logos themselves have been redesigned to reflect the system’s growing strength and its unified brand.

The new brand is being unveiled at celebrations held at each hospital in the system in conjunction with National Hospital Week festivities. The transition to signage indicating the unified logo and brand will be implemented over the next several years, in coordination with LCMC Health’s $400 million investment in growth and expansion.

“The strength of the LCMC Health brand is its people and all the little extras they bring to their work every day,” said Feirn. “Our new heart is a reflection of our past, present, and the exciting future of our healthcare system, and our promise to continue delivering extraordinary care to patients, colleagues, and our community.”

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